# Revlon PhotoReady™ Collection — South Africa

> NEW Revlon PhotoReady™ makeup features derm tweakment-inspired formulas to instantly elevate and transform your look — smoother, fuller and brighter. The collection is a range of four "skin perfectors" available now across major South African retailers. Official campaign site: https://revlonphotoready.topshelf.co.za

Tagline: "There's ready and then there's PhotoReady™." So for every moment, and at any moment, you're PhotoReady.

## Products

- **Instant Blur Liner** — Lips look instantly fuller and smoother. (Lip makeup)
- **Instant Plump Serum** — A tingling sensation delivers instant plumping results. (Lip makeup)
- **Lifting Brow Gel** — A buildable gel that instantly sculpts and lifts brows. (Eye makeup)
- **Lift & Fill Skin Tint** — Lightweight tinted coverage; skin feels firmer after 2 weeks. (Face makeup)

## Proven results

From a consumer study on the Instant Plump Serum (April 2025, 37 participants, after initial application):
- 89% agree lips look instantly plump
- 100% agree it enhances natural lip color
- 97% agree lips look healthy
- 97% agree it visibly enhances thin lips

Individual results may vary. These products are non-invasive cosmetics; results are cosmetic and temporary.

## Where to buy (South Africa)

Available now, online and in store, at: Clicks, Dis-Chem, Woolworths, Takealot, Amazon, Bash, Edgars, Superbalist and Truworths.

## Key pages

- Home / collection overview: https://revlonphotoready.topshelf.co.za/
- Retailer pages: /clicks/, /dischem/, /woolworths/, /takealot/, /amazon/, /bash/, /edgars/, /superbalist/, /truworths/
- Beauty tips & blog: https://revlonphotoready.topshelf.co.za/pages/blog.html

## Brand

Revlon — distributed in South Africa. This is the official Revlon PhotoReady™ Collection campaign microsite for the South African market (language: en-ZA).